Nebusoku (genesis_gaming) wrote in japbrain_melt,

History of Pocky

The history of Japanese companies can be interesting. One famous company is Glico, purveyors of Pocky, Pretz and many other delicious snacks from Japan. At the start of the 20th century, the son of Riichi Ezaki died suddenly. Saddened, Ezaki went a seaside fishing village where he happened upon some children playing. They were exceptionally healthy, which caused Ezaki to look into the reason for their good health. He determined that a compound found in oysters called glycogen was a factor, and in 1919 he resolved to found a company that would manufacture sweets for Japan's children that would improve their health, to be named Glico, after the glycogen compound. The now-famous image of the Glico Running Man was adopted because one piece of candy contains the energy you need to run a 100 meter dash. He had trouble gaining traction against the other two large confectionery companies, Meiji and Morinaga, until he thought of an idea: package an omake (oh-MAH-kay) or small toy with the candy, which greatly increased sales. Pocky was created in 1965 and was in instant hit. The name comes from the sound the biscuit sticks make when broken (pokki!).
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